Do You Need Email Marketing Assitance? Keep Reading
Wish your email subscribers a hearty happy birthday on the appropriate day, assuming you have collected that information. Arrange for automated birthday messages to be sent to your customers. Discount or coupons are also great ideas for subscriber birthdays.
Prior to contacting any of your customers through email, you should always get their permission to do so. People will generally view unwanted emails as spam and will ignore them or delete them without reading them. It may even violate your ISP’s policy by doing so.
Keep your marketing copy on a personal, friendly level. As with other types of marketing, customers will be more likely to purchase items from you if you add a personal touch. For example, if you are aware of the reasons that they had for signing up for your emails, include that information in the message.
Have your customers opt-in before you send them bulk email. Without permission, you run the risk of losing potential customers and being labeled a spammer. Excessive complaints of spamming may also cause some internet service providers to ban all of your messages.
If your company already has a strong brand identity, be sure to leverage that brand identity in your email marketing campaign. Use the same color pattern you use regularly, while also including your company logo on each email communication you send out. Your audience will recognize your brand and learn to trust it in case you have not already established a good brand image.
When composing your content, picture yourself talking to another person. If your emails are written properly, and don’t contain mostly sales information, you will be able to get past the spam filters easily. If you try to use fancy phrases and other methods to avoid key words like “free,” you’ll annoy human users and probably get grabbed by the filters anyway.
Create email lists organically. It’s possible to purchase pre-made lists, but you should avoid this. Instead, make up a list of contacts by using business cards of people you have met, and also by utilizing subscription sign ups within your site. This will guarantee your list remains relevant and it will promote business growth.
You should not send out emails unless you have the authorization to do so from your customers. Otherwise, your spam complaints will increase, and, you may even lose customers over it completely.
Email is one of the best ways to quickly communicate with potential or existing customers and clients. Use the information contained here to help you develop an effective email marketing campaign. Good results will follow. By using something as simple as email, you can promote your business.