Take Your Business To The Next Level With These Email Marketing Ideas
Incorporate multi-part messages into your email marketing campaign so that none of your subscribers fall through the cracks. You must offer a text version of any HTML email you send, allowing any email reader to display what you’ve sent. This is worth the time you spend on it, because plain-text subscribers won’t stay subscribed to HTML-only lists for long.
A lot of your customers will be opening your emails on their smartphones or mobile devices. Because the screen resolution is lower on these devices, you have a smaller space with which to work. Educate yourself about the constraints of these small displays, and test your emails for readability on such devices.
Determine a schedule for sending your emails, and stick to the schedule as much as possible. Newsletters should be sent out on a consistent schedule and time table. Your customers will know when they will get email from you and will, therefore, be able to look for it.
With any email marketing materials, limit the use of graphics. Graphics can be easily blocked by email providers and your message can be distorted because of this. Additionally, several email programs tend to send graphic-laden emails to a recipient’s junk folder.
From time to time it is a good idea to change up the format of your emails. If you typically send out email marketing messages composed in HTML, then occasionally send one or two of them using a plain text layout. If your message is written well, plain text adds a personal touch, making customers feel ‘connected’ to the products and services that you offer.
For better results, try sending your messages to only people whom you have received permission from. If you send emails to people who have no interest in receiving them, you may find that you are labeled as junk mail very quickly. If your email provider receives complaints from enough people about you sending spam, they could drop you for policy violations.
Give your customers some type of incentive in your emails. They are more likely to purchase from you if they are given an adequate reason to. A good example is letting customers click a link and when they purchase from your site, provide them with free shipping with orders that total over a certain amount.
Brand your emails by using your logo, color palette and a similar layout to your website. Your customers will be familiar with your company’s traditional logos and will associate the colors and designs you use on your website with your business. By being consistent in making your emails match your site, they will look familiar and be less likely to get deleted.
Experiment with, and evaluate, different email layouts. Include important details and the latest information right at the beginning of your emails. Experiment with a variety of formats, though, to determine which formats provide the best responses. When you find a format that is effective, stick with it. This familiarizes customers with your emails and makes it easy for busy customers to find the most important parts of your emails.
Always include an “unsubscribe” link in your emails, preferably in a prominent place. Do not forget to provide a link to unsubscribe and make sure it is obvious. Ideally, your users should feel like they have control over the messages that they receive, and they should never feel forced into receiving them.
Your emails should contain calls to action. Your recipients should know what they have to do in your emails by you telling them directly. Make sure that any links you have are obvious and let it be known how to use them. For best effect, use a call to action at the beginning and conclusion of your message.
It’s a great idea that you require people to double opt in if they’re wanting to receive emails from you. This might appear to be a lot of work, but it completely ensures that the consumer wants to receive your emails, and that eliminates the possibilities of you being called a spammer.
After going over this text, you know that your emails must be designed to capture the reader’s attention. Think about what would be pleasing or interesting for you, and use that same buyer’s sense to market to your customers. You will quickly notice an improvement in the response to your marketing emails.